New Men Women Our World

Audentes Fortuna Juvat

Underpinned by the belief that anything is possible, Elita was established to provide access to a life desired. Through action and truth, we seek to deliver a considered and meaningful engagement with luxury that prioritises AN extraordinary customer experience.

OUR • History

Having established an exciting new benchmark within the secondary market, Elita continues to challenge the status quo. Leaning into the challenge of elevating our category while perfecting the art of client service, we connect with spirited and discerning clients seeking to change the world for the better. Distinguished by our youthful perspective on luxury and our desire to disrupt archaic systems and attitudes, Elita embraces the ideas and beliefs of a new generation demanding change.

Frequently Asked Questions

Q. How do I book a private viewing?

Private viewings can be booked via our appointment form. When completing the form, you will be asked to nominate a preferred appointment kind (virtual, in person) along with a desired time, day and preferred method of contact. Following submission of the form, one of our friendly staff will be in touch to confirm your appointment.

Q. Are Elita pieces a good investment?

Luxury watches and high-jewellery are a great investment as they are one of very few items that you can use and enjoy while knowing it will retain and often appreciate value. For more information on specific category returns and valuations, please contact our sales team at

Q. How does Elita acquire its pieces?

We acquire our pieces through many different sources. Some pieces are purchased from collectors and others from within our trusted dealer network.

Q. Are you an official dealer?

We are not an official dealer for the products that we sell and Elita has no affiliations with each of the brands that we represent. All brand names, product names and trademarks remain the property of their respective owners and are used for presentation and identification purposes only.

Q. Is each piece genuine?

Yes. Every piece presented upon our platform has gone through a rigorous process of authentication. We take every precaution in purchasing the piece and only engage in transactions with trusted sources that we have strong relationships with. We also obtain original documentation from each seller to ensure the provenance of each piece.

Q. Why is the price higher on your site than the branded website?

This is due to supply and demand and the intentionally limited supply of each piece. We are also not an authorised dealer for many brands which means we do not receive the pieces directly from each brand at wholesale. Most luxury pieces — especially those that are in high-demand — are often not available from the manufacturers directly.

Q. Why do I have to enquire about some pieces?

Some pieces presented on our website are in incredibly high demand. When you enquire about a piece it might mean that it may be temporarily out of stock. In that case, you will be placed on a waiting list and one of our service agent will speak to you about when the piece might next become available.

Q. Once I purchase a piece, how long will it take to receive?

We aim to have your piece delivered within 10-14 business days upon receipt of payment. We will of course keep you updated throughout the process and provide you with tracking details so that you can monitor delivery.

Q. What will be included with my purchase?

The majority of pieces we sell come as complete sets with all supporting documentation and packaging from the original purchase. This can include the timepiece, box, manual, warranty booklet and in some cases original swingtag. If the piece does not come with any or all of these items will be clearly communicated to you prior to purchase.

Q. What if my purchase arrives damaged?

Our shipping and fulfilment team works hard to ensure that every purchase is pack-aged appropriately for transit. All shipments are insured and carried by one of our trusted partners. In the unlikely event that your piece arrives damaged, please contact our customer support team within 2 working days at in order to arrange an inspection. For further information regarding our Orders & Shipping, please click here.

Q. Can GST be excluded from the purchase price?

GST cannot be excluded. Any sale where the goods are purchased and used within
Australia reflect the legal requirement to apply Australia’s goods and services tax at 10%.