History Founded in 2019, Elita is a privately owned company headquartered in Melbourne, Australia. Elita is an innovative, multi-brand luxury retailer presenting the world’s most coveted timepieces, fine jewellery and rare objets d’art. Since its inception, Elita has dedicated itself to building an unparalleled global network of category specialists capable of securing the most coveted pieces from the world’s leading makers.
Innovation Underpinned by the belief that anything is possible, our business recognises the importance of innovation to improve outcomes, create lasting value and transform lives. We thrive on the challenges of innovation and seek at all times to be adaptable and responsive on behalf of our clients. We recognise that possibilities for innovation exist everywhere and we seek to foster a culture that champions entrepreneurial, environmental and technological innovation
Changing the Game Distinguished by our youthful perspective on luxury and our desire to disrupt archaic systems and attitudes, Elita reconciles the rich heritage of the world's most celebrated horological and high jewellery maisons against the ideas and beliefs of a new generation demanding change. Establishing a unique position at the vanguard of secondary market, we recognise that clients are hungry for meaningful connection and experiences that align with their own values.